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Every year we work nonstop from mid November until just before the holiday to create our 2012 Year in Review and 2013 Plans for our photographers. We believe strongly that doing so is crucial for the success of the next year.
The process began with a phone call in October with each photographer to review the financial situation of the year and talk through where they would like to see those numbers go in the coming year. We then talk frankly about what we think needs to happen to achieve those goals, including a realistic assessment about what they can commit to themselves in regards to shooting new work, marketing on their own and financial output. Together we set a financial goal that we then outline a strategy of how to meet.
A BIG part of the conversation this year was spent talking about the importance of shooting more personal…
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