Amazing!

Notes From A Rep's Journal

Last night, I watched on Facebook as people commented on the Superbowl commercials.  The best post came from my friend Will Burns, President of Ideasicle, around the third quarter.  It read, ” Do the ads know it is the Superbowl?”  By the amount of similar posts it was obvious that people agreed.

I agreed until the Ram Farmers ad created by The Richards Group aired.  Once that spot hit, Facebook was a buzz with cheers and recognition for a spot well done.  The Paul Harvey speech was powerful, the message was powerful, the farmers of course were powerful.  But, for those of us in the industry, it was also the photography that was powerful.  How nice to see a tv spot, let alone a Superbowl spot, be a hero with photography.  Wasn’t is just a few years ago we were hearing that commercial photography was dying?  Well, thank…

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